Electrification is accelerating - EV adoption is rising, home batteries are going mainstream, and smart devices are embedding intelligence into everyday energy consumption. But engagement with consumers hasn't kept pace.

Millions of connected devices are technically capable of participating in flexibility markets, yet participation remains constrained - not because the devices can't respond, or the markets don't exist, but because there's too much friction holding customers back.

Today, we’re introducing Kaluza Flex for OEMs - a way for OEMs to strengthen their customer relationships, unlock recurring revenue, access flexibility markets, and turn device owners into active participants of a smarter, cleaner grid.

Millions of devices, ready but idle 

Across Europe, EVs sit parked on driveways, primed to enable grid flexibility. We have the hardware and the demand - so why aren’t we using them? The answer lies in the customer experience.

Consumer engagement of flexibility programmes remains low, for example, in the UK, only approximately 35% of EVs participate in flexibility markets. As primary owners of the purchasing journey, ongoing customer relationship and the device data, OEMs are uniquely positioned to change this. But today they are often bound to a single offer with a single energy retailer. 

Realising the flex opportunity at scale means connecting into a broader network across energy markets, retail partners, and grid services. In doing so, OEMs can open the doors to greater customer choice, less friction and clearer rewards.

Kaluza Flex for OEMs provides that network infrastructure - enabling you to predict and communicate customer value from the point of purchase, building flexibility into the total cost of ownership conversation from day one, then delivering on it with direct-to-bank payouts and more.


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You build the relationship. We handle the energy. 

Flex is powered by Kaluza’s modular Energy Intelligence Platform - connecting devices, markets and customer experiences in one system. You focus on brand, product and experience, without building internal trading infrastructure or navigating market complexity.

Kaluza currently optimises tens of thousands of connected devices to slash costs for consumers and help balance the grid. Through world-first programmes and powering innovative propositions, Kaluza has optimised the over 200 GWh of energy demand, creating significant monthly savings per consumer and contributing to the transition to a low-carbon energy system.

Connect devices seamlessly

Pre-configured customer journeys link EVs, batteries and smart devices effortlessly to the platform, ready for management.

Access the flexibility value stack

Aggregation and orchestration enables participation in capacity, wholesale and local flexibility markets without requiring in-house trading expertise.

Optimise in real time

Use customer preferences, energy tariffs and market signals to maximise value for both the customer and the system

Launch customer journeys quickly

APIs to embed experiences into your existing apps and digital environments - keeping the customer relationship within your control.

See how Flex for OEMs could work for you

Customer expectations have evolved - smart charging, savings and transparency are table stakes, and customers shouldn't need to switch energy suppliers to access them. When joining is frictionless then adoption grows and more value is unlocked for all participants.

Book a demo today to see how Kaluza can connect to your existing ecosystem and what adoption could look like at scale.

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