Electrification is accelerating - EV adoption is rising, home batteries are going mainstream, and smart devices are embedding intelligence into everyday energy consumption. But engagement with consumers hasn't kept pace.
Millions of connected devices are technically capable of participating in flexibility markets, yet participation remains constrained - not because the devices can't respond, and not because the markets don't exist, but because there's too much friction holding customers back.
Today, we’re introducing Kaluza Flex for OEMs - a route for OEMs to strengthen their customer relationships, unlock recurring revenue, access flexibility markets, and turn connected devices into active participants in a smarter, more responsive grid.
Millions of devices, ready but idle
Most programmes aimed at reducing the cost of charging an EV are tied to specific energy retailers. But data reveals that awareness of cost-saving EV-centric electricity deals is low - with only about a quarter of drivers familiar with off-peak tariff options - suggesting that programmes tied to switching to make an impact with consumers.
When flexibility participation depends on switching, adoption suffers. When adoption suffers, market value is constrained. And when market value is constrained, electrification under-delivers.
Leading OEMs have already recognised this and are offering smart charging and rewards to their customers but are often constrained to a single energy retail partner.
Kaluza Flex for OEMs removes that constraint, enabling OEMs to engage customers and accelerate the energy transition by participating in energy markets in a way that suits their brands.
OEMs have a unique opportunity to engage with customers at the point of purchase - what has been missing is the ability to make the value of engaging immediate and clear. With Kaluza you can predict future value generation and build this into the total cost of ownership to support the buying decision. When it’s time to reward the customer, Kaluza can handle that too with direct-to-bank payouts and other options available.
.jpg)
You build the relationship. We handle the energy.
Flex is powered by Kaluza’s modular energy intelligence platform - connecting devices, markets and customer experiences in one system. Meaning you can focus on brand, product and experience, without building internal trading infrastructure or navigating market participation complexity.
Kaluza currently optimises tens of thousands of connected devices to minimise cost for consumers and help balance the grid. Through world-first programmes and powering innovative propositions, Kaluza has optimised the demand of over 200 GWh of energy, creating hundreds of pounds of value per consumer and contributing to the transition to a low-carbon energy system.
Connect devices seamlessly
Pre-configured customer journeys link EVs, batteries and smart devices effortlessly to the platform, ready for management.
Access the flexibility value stack
Aggregation and orchestration enables participation in capacity, wholesale and local flexibility markets without requiring in-house trading expertise.
Optimise in real time
Use customer preferences, energy tariffs and market signals to maximise value for both the customer and the system
Launch customer journeys quickly
APIs to embed experiences into your existing apps and digital environments - keeping the customer relationship within your control.
See how Flex for OEMs could work for you
Customer expectations have evolved — they expect smart charging, savings, and transparency, but they don't expect to change energy supplier to get them.
When customers can join without switching, adoption rates rise, aggregate device capacity grows, and the whole system becomes more responsive - increasing value for all participants.
Book a demo today to see how Kaluza can connect to your existing ecosystem and what participation could look like at scale, so we can unlock this opportunity together.
